CRMThe integrated and individual CRM system

Manage customer relationships

The customizable CRM database from Abacus can be accessed by all departments from marketing and sales to service and management.

Abacus CRM is integrated in all Abacus modules without interfaces. All CRM data is therefore available to all employees in real time.

A full-text search and individual selection lists with various filter options for all address fields make it easier to find addresses and their addenda.

The entry and modification of addresses can be restricted to certain employees in order to guarantee uniform address entry. This ensures that other users can retrieve and print addresses, but cannot change them.

In addition, access protection can be activated at the division level, so that only those addresses that belong to the released division are visible.

All relevant data for an address can be managed on the time axis. For example, future address data can be entered for any date in advance, so that an address that has already been entered is automatically converted to the new current valid address as soon as the respective calendar day begins. Old addresses remain stored and can be retrieved at any time.

Your benefits

All companies or divisions use the same CRM database - individual and integrated

CRM processes are structured and uniformly applied

The integration into the ERP guarantees high data quality and information

CRM at a glance

The central elements of Abacus CRM are marketing, sales, service, management, and integration. Further details can be found in the following overview

Marketing

  • Lead management
  • Campaign management
  • Activity management
  • Event planning
  • E-mail marketing
  • Duplicate control

Sales & Service

  • Relationship management
  • Customer history
  • Offer management
  • Sales prospects
  • Marketing strategy
  • E-Dossier

Management

  • Management info cockpit
  • Automatic management summary reports
  • Dashboard for mobile queries
  • Individual data analysis
  • Controlling/Reporting

Integration

  • Integrated in Abacus ERP
  • MyAbacus customer portal
  • Google Maps
  • Exchange with Outlook
  • Telephone services
  • Web-Services, XML

3,300

customers have chosen Abacus CRM

26,000

users work with Abacus CRM daily

Do you have any more questions?