Using the fields and elements provided from the Abacus ERP, you can create a newsletter template with just a few clicks that can be customised according to your company's corporate design. The newsletter can be sent immediately from the CRM or scheduled for a later date.
Attract subscribers and maintain recipient lists
Several recipient lists for different newsletters can be maintained in the CRM. These can be accessed centrally - enabling you to keep track of your newsletter subscribers and coordinate your email marketing activities in a clear and organised manner. Gain new newsletter subscribers using the registration form provided, which can be integrated into the website. Alternatively, individual contacts or entire contact lists can be added manually.
Double opt-in and double opt-out
Double opt-in or double opt-out means that the owner of an email address must agree twice in order to subscribe to or unsubscribe from a newsletter. This prevents the email address owner from subscribing or unsubscribing inadvertently or due to a lack of knowledge. The CRM newsletter supports both proce-dures and provides corresponding templates and processes.
DeepBox requirement
Communication between the Abacus CRM and the newsletter recipient takes place via the DeepBox. The DeepBox enables communication between Abacus software and newsletter recipients. This requires an Advanced Box from DeepBox.
Your benefits with Abacus CRM Newsletter
The CRM newsletter is an important element of customer relationship management and offers you many advantages:
Centralised
Recipient lists can be retrieved centrally in the CRM. This avoids duplicate data maintenance.
Customisable
The elements available for creating the newsletter can be customised and the dispatch is logged for each user.
Automated
Predefined processes for subscribing and unsubscribing users support the automated processes.
