Seamless integration into the Abacus applications
The Abacus CRM serves as the central hub for building, maintaining and growing your customer base. All customer and address data is maintained centrally and is available in various applications. Duplicate checks, the assignment of a purpose to an address, a clear history and the definition of input authorisations ensure high data quality.
Lead Management
With Lead Management in Abacus CRM, the sales process can be mapped from the initial contact to the closing of the sale. The leads are clearly documented, provided with a processing status and the person who is responsible, and enriched with further information such as the sales opportunity.
Activity Management
Activity Management allows you to manage your customer relationship activities. Log activities directly in the customer overview and send letters, emails and appointments directly from the CRM. Individual processes can also be mapped to activities via the Business Process Engine.
Campaign Management
Campaign Management offers an important marketing tool in the form of the CRM newsletter. The entire process, from acquiring newsletter subscribers and managing recipient lists to designing the newsletter with customisable templates and sending it out, takes place centrally in Abacus CRM. The serial letters and serial emails also offer you the opportunity to get in touch with your customers.
One data source with various output options
Abacus CRM is the central customer and address management system to which the other Abacus applications have access. Depending on the intended use or employee requirements, the data can be obtained via the Abacus ERP, MyAbacus or AbaClik.